Market analysis
Home market
1. Competitive landscape
Nickel alloys are mainly used in electronic and electrical products in the household field, and are mainly used in TV manufacturing and home appliance manufacturing.
It has been predicted that copper alloy lead frame strips will completely replace nickel alloy lead frame strips. The current classification of the market shows that nickel alloys cannot be completely replaced, and nickel alloys have basically formed 20% and copper alloys 80%. Proportion. With the miniaturization of integrated circuits in recent years, the amount of Ni42 nickel alloy strips is expanding due to its special properties.
2. Driving force
1. The level of localization of nickel-based alloy materials is low, and the opportunity is greater
China is already a big country in the world in the production of color TVs and color tubes, but so far, metal functional materials for color tubes have basically relied on imports, and the localization rate of color tube materials is less than 10%, which provides development space for the development of China's precision alloy industry , High-precision precision alloy strips have been included in the high-tech projects encouraged by the state, so there will still be a large amount of nickel alloy strips for CRT TVs.
2. The irreplaceability of nickel-based alloy materials in the TV industry.
3. The advantage of low expansion nickel alloy is obvious.
Three, obstacles
1. The home electronics industries such as televisions have fierce competition, and the overall market has entered an era of meager profit.
Compared with any industry in the economic field, the color TV industry can be said to be one of the industries with the deepest degree of marketization in the home appliance industry. The disorderly competition of the low-price strategy has brought the color TV industry into an era of meager profit. Of course, this may only be the case for domestic color TV manufacturers that have undergone price wars. Foreign multinational companies cannot speak the same thing.
2. The application proportion of nickel-based alloys in the household electronics industry has declined.
Commercial market
1. Competitive landscape
The International Nickel Industry Research Group (INSG) expects that the global nickel consumption in 2011 will rise from 1.43 million tons in 2010 to 1.53 million tons. INSG's production forecast for 2010 and 2011 does not include adjustment factors that may affect production. In 2009, the nickel market surplus was about 110,000 tons, the global production was 1.35 million tons, and the consumption was 1.24 million tons.
2. Driving force
The domestic nickel alloy market demand is increasing rapidly, and the development prospects are good. At present, the domestic nickel alloy strip processing industry is in the stage of replacing the old industry and the new industry, and the market opportunities are good. The overall level of domestic nickel alloy processing is backward, which is reflected in the aspects of process technology, product specifications, product quality, production scale, etc. The country urgently needs nickel alloy strips in the electronic and electrical industries, and nickel alloy plates for industrial construction.
Three, obstacles
1. The overall level of domestic nickel alloy processing is backward
It is mainly reflected in the aspects of process technology, product specifications, product quality, production scale, etc. The internationally needed nickel alloy strips in the electronic and electrical industries, and nickel alloy sheets for industrial construction, etc., are currently mostly dependent on foreign imports and are subject to foreign restrictions. Therefore, it is very urgent to comprehensively improve the processing level of nickel alloys, speed up product structure adjustment and technological progress. This is the country's requirements for the development of the nickel alloy industry and is also a necessity for accelerating economic development.
2. The price of raw materials fluctuates greatly, becoming the main point of competition in the future
As an important metal material, nickel and nickel alloy plates and strips have a strong value-added ability. With the development of China's economy, there is an increasing demand for nickel and nickel alloy plates and strips, and product prices will fluctuate with the development of the market.